Here's a picture of their device

I like the looks of the design. Very sleek. Very simple.

Now, if the company can deliver.

I am somewhat skeptical of the company, in that they list Ashton Kucher as their Creative Director. I'm thinking he'll be doing vids and othe ads for them. William Shatner is not listed as a Creative Director for Priceline. .
Why not list him as a paid endorser?
In that vain, I'm betting Ashton is being given stock in lieu of pay, ala Shatner. It worked for Capt. Kirk.
When Priceline went public, his stock was worth millions.
If Ooma takes off, Ashton could be laughing all the way to the bank.